Friday, August 7, 2009

>>>Info on [JULIE] for HSX players (Friday Update - final)

I'll try to provide news and info on every Sony opener over the next few weeks. First up is Julie & Julia [JULIE], starring Meryl Streep and Amy Adams.

info is correct as of
Friday 12PM ET. Final Update

Box Office Guru has a prediction of $18M for opening weekend.

According to Variety, Sony execs predict the movie will open in the high teens.

Entertainment Weekly is going with $20M. *New Link*

expected theater count: 2354 (
source) (Currently, BOM is showing 2975, this is likely a typo)

reviews: 67% Fresh on Rotten Tomatoes (67 reviews) *Up from 66% on Fri. AM.*

11.3% of Box Office Mojo visitors say they will see [JULIE] opening weekend.
For the Catherine Zeta-Jones film No Reservations, that number was 4.3% and the movie opened in July 2007 to a $4826 per theater average (PTA). For July 2008's Mamma Mia, starring Streep, the number was 13.4%, and film opened to $9325 PTA.

Chatter on the film's IMDB page seems decent. (personal opinion based on other film boards) *Up from "light" on Fri. AM*

According to veteran player notfabio, MTC is tracking [JULIE] at $18M OW, and RS was at almost mid-20's.

His latest update is that [JULIE] does not seem to be outperforming the MTC prediction.

Starting Monday, I will have info for District 9 [DIST9]

3 comments:

  1. SONYX 10AM Gutcheck: slight short as of right now, I have it doing about 18, currently priced at 18.9 (but thats changing fast)

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  2. Looks like currently on the HSX movie board, players, plus my gut, are 8-6 in favor of short on [Julie]

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  3. [julie] halted at H$51.14, meaning it needs to make $18.95M to beat its price, and I really cant see that happening.

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